Question

To interpret consumer demand one should understand target market and customer motivations’. Elaborate.

Answer 1

Consumer demand is defined as the demands of consumers or what the buyers want from the sellers and manufacturers, so in order to increase the sales and in order to know what the consumer is demanding, a manufacturer needs to know the type of market the buyer is in to and the basic needs of the consumer.

Interpreting the more active market helps the manufacturer to manufacture things according to the need of the consumer and it is the only thing which helps in increasing the sales.