To market a product successfully, the information about the availability ability and price must be effectively communicated to prospective buyers Discuss the various control aspects of marketing communication
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Answer:
In a successfully operated campaign, all activities will be well-coordinated to build on one another to increase the overall impact. For example, a single campaign might include:
Advertising: A series of related, well-timed, carefully placed television ads coupled with print advertising in selected magazines and newspapers.
Direct marketing: Direct-to-consumer mail pieces sent to target segments in selected geographic areas, reinforcing the messages from the ads.
Personal selling: Preparation and training for customer sales representatives about the campaign to equip them to explain and demonstrate the product benefits stressed in advertising.
Sales promotion: In-store display materials reflecting the same messages and design as the ads, emphasizing point-of-sale impact.
Digital marketing: Promotional information on the organization’s Web site that reflects the same messages, design, and offers reflected in the ads; ads themselves may be posted on the Website, YouTube, Facebook, and shared in other social media.
Public relations: A press release announcing something newsworthy in connection to the campaign focus, objectives, and target segment(s).