Question

To maximise the hits on his website, Sam wants to target two different audiences using both display ads and search advertising.

His two target audiences include cinema goers and home movie watchers.

Which type of approach would work for each audience?

Answer 1

Answer:

Two type of approach for both target audiences include cinema goers and home movie watchers are explained below:

Explanation:

To maximize the hits on his website, Sam wants to target two different audiences using both display ads and search advertising. His two target audiences include cinemagoers and home movie watchers. So, the type of approach that would work for each audience is:

Home movie watchers – Create search ads with keywords based on Sam’s film reviews

Cinema-goers – Place display ads on a cinema listings site or website

For those who love to watch movie at home, it is best to make search ad and with those specific keyword which is based on film review and then Sam will be able to target home watchers.

For cinema goers Sam need to place display ads on listing sites where cinemas are get listed to let them know more.

• Display ad - a sort of internet promotion that combines text, photos, and a URL that directs viewers to a page where they can read more about or purchase things. Ad formats come in a variety. These advertisements can be animated with numerous images, video, or text changes or they can be static with an image (also called rich media ads).
• Search advertising: Search advertising is a technique used in Internet marketing to display online ads on web pages that display search engine query results. On websites with other published material, advertisements can also be put using the same search-engine advertising services.

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Answer 2

Answer:

Create a search ad with keywords based on Colin’s film reviews

Explanation:

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