To raise awareness of what you are advertising
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To raise awareness of what you're advertising without limiting who might see your ads, you should: add multiple targeting methods and use the “Target and bid” setting. set a topic bid adjustment to show your ads on multiple pages about a specific topic. set a mobile bid adjustment to reach more customers on mobile ...
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Awareness advertising is a marketing strategy designed to increase consumer familiarity with your company's overall message and the services or products it offers.
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