Question

To which tool of marketing mix does ‘Brand Name’ relate?
a) Product b) Price
c) Place d) Promotion

Answer 1

Explanation:

product price this is a your answer...

Answer 2

The answer is d) Promotion.

• A brand name is a name by which the company is known and popularised among potential customers.

• The brand name is not required in deciding the price and place. It does not even have any effect on the production of the product and the ingredients used.

• The brand name is used for the sole purpose of promotion. They need to give a unique name to the product when various other companies are creating similar products. This name helps in attracting customers.

#SPJ2