Today in present scenario there need
to be a strong bond between company,
channel partners and customers, so
achieve success in the market."
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pls do answer
Answers
A marketing channel is a set of practices necessary to transfer the ownership of goods from producer to consumer.
One of the ways companies gain a competitive advantage in the market is through successful incorporation and management of marketing channels. A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods from production to consumption. This process typically consists of all the institutions and marketing activities involved in the promotion and distribution of goods. Management teams must evaluate competitive pressures to assess whether their marketing strategies are effective and profitable, or ineffective and costly to the organization. Sales remains the most popular way to measure performance.
People shopping in a supermarket isle.
Competition: Rebates and higher profit margins are tactics used by brands to gain favor with channel intermediaries and preference on store shelves.
When developing, implementing and measuring the effectiveness of marketing channels, businesses should consider:
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Explanation:
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