Question

"Today's Market Concept is known as Consumer Oriented Concept". Give a reason either for or against this
statement

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Answer 1

Answer:

Today's Marketing Concept is known as Consumer Oriented Stage because: Consumer satisfaction is the principal reason for corporate existence. Producers have realized that business policies and programmes should be built around the goal of customer satisfaction.

Answer 2

Answer:

For: Today's Market concept is known as consumer oriented concept because

1. Marketing exists to identify and satisfy the wants of present and potential consumers.
2. Marketing exists to identify and satisfy the wants of present and potential consumers. It starts and end with the Consumer.

Explanation:

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