TOHOW
1. Occasional sell medication has always been part of normal living. The making and selling of drugs has
a long history and is dosely linked, like medical practice itself, with belief in magic. Only during the last
hundred years or so has the development of scientific techniques made diagnosis possible. The doctor is
now able to follow up the correct diagnosis of many.litnesses-with specific treatment of their cause. In
many other illnesses of which the causes remain unknown, he is still limited, like the unqualified
prescriber, to the treatment of symptoms. The doctor is trained to dedde when to treat symptoms only
and when to attack the cause. This is the essential difference between medical prescribing and self-
medication
2. The advance of technology has brought about much progress in some helds of medicine, including the
development of scientific drug therapy. In many countries public health organisation is improving and
peoples' nutritional standards have risen. Parallel with such beneficial trends are two which have an
adverse effect. One is the use of high pressure advertising by the pharmaceutical industry which has
tended to influence both patients and doctors and has lead to the overuse of drugs generally. The other
is the emergence of sedentary society with its faulty ways of living: lack of exercise, ovpreating.
unsuitable eating, insulficient sleep, etc. People with disorders arising from faulty habits such as mese
often resort to sell-medication. Advertisers go to great lengths to catch this market,
3. Clever advertising aimed at chronie sufferers; who will try anything because doctors have not been
able to cure them, can induce faith in a medicine, particularly if it is steeply priced
Advertisements are also aimed at people suffering from mild complaints such as simple colds and
coughs which advertisements claim will clear up within a short some dice to the intake of a medicinal
product
4. These are the main reasons whylmetres. Indigestion yeyedles, pain killers, cough-mixtures, tonics,
vitamins and iron tablets, nose tops, ointments and my other preparations are found in quantity in
many households. It is doubtful whether taking these things even improves a person's health ar it simply
makes it worse. Worse, because the pregavation may contains suitable ingredients making a person
dependent on them. They may also cause poison ig and worst of all the symptoms of an underlying
problem may be masked and therefore medic help may be sought Self-diagnosis is a greater danger
than self-medication
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