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Discuss the environmental factors that influence identifying opportunities gaps?
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Identifying Product Opportunities: The SET Factors
Family and work patterns (for example, the number of single parents with two jobs or the number of double-income households with flexible hours)
Health issues (for example, people living longer with more active lives)
Use of computers and the Internet.
Political environments.
Successful products in other fields.
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Similarly, Patzelt and Shepherd [12] argue that awareness or knowledge of the natural environment (e.g., earth, biodiversity, ecosystems, overfishing; sources of soil, air and water pollution) and social knowledge (e.g., culture, health and life expectancy) influences the identification of sustainable opportunities.
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