Tom has his sights set on this trueview in-stream ad launching his new food truck company app. what creative element encourages his customers to interact with the ad and actually take action?
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An advertiser can engage his customers on YouTube and across the web in an exciting and interactive way by using TrueView video ads. He can create and manage his TrueView campaigns right in Google AdWords. He can have control over where his TrueView ads show up, who sees them and when they run.
He has to pay only when a viewer watches his video for 30 seconds, engages in other video interactions like clicks on the call-to-action overlays, companion banners, cards, or on the video thumbnail for video discovery ads.
Anonymous:
The correct answer is: A direct call-to-action (CTA) Source and explanation: https://www.certificationanswers.com/en/tom-his-sights-set-on-this-trueview-in-stream-ad-launching-his-new-food-truck-company-app-what-creative-element-encourages-his-customers-to-interact-with-the-ad-and-actually-take-action/
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