Tomato Ltd., a food delivery service app has recently faced criticism for the tempering of their product, by their delivery boy. Tomato ltd. decided to put a hologram seal on the food packets in order to protect the contents from spoilage, leakage, pilferage, damage along with a tag and a safety warning for the consumers to check the seal.Which concept of marketing discussed above is performing the important function of communicating with the potential buyer and promoting the sales
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