Tomato Ltd., a food delivery service app has recently faced criticism for the tampering of their
product, by their delivery boys. Tomato Ltd. decided to put a hologram seal on the food packets in
order to protect the contents from spoilage, leakage, pilferage, damage, along with a tag with a
safety warning for the consumers to check the seal. Which concept of marketing discussed above is
performing the important function of communicating with the potential buyer and promoting the
sale.
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