Tools used for analytics and applications in social media
Answers
Centralize all your social media data with one tool. Rather than logging in and out of multiple social media analytics tools, add your social media profiles and those of competing brands to a single dashboard. You’ll be able to analyze key metrics from your customers, campaigns, competitors, and the industry as a whole.
Centralizing your social media accounts, along with those of your competitors, will allow you to choose the stats that matter and draw comparisons. Bringing actionable insights to improve your social marketing strategy.
Key metrics you can track
1}Hashtag & campaign tracking – shares, reach, engagement, mentions
2}Sentiment analysis – what’s driving negativity & positivity
3}Image recognition - protect your trademark & reputation
4}Google Analytics + Talkwalker for social media ROI
5}Virality – track how your content spreads across the web & social
6}Influencer marketing – identify industry influencers & brand ambassadors