TOPIC:
Make a menu chart of your own restaurant mentioning both old and new price after giving at least 10% discount on every items of each category ( Bevarage, Snacks,Main Course, Desert)
Answers
Answer:
Whether we like it or not, marketing and psychology have been fast friends for a long time.
So it’s quite likely that pretty much any design has at least some elements that were chosen specifically to get you to feel a certain way or take a certain action.
Call it what you will—subliminal messaging, the power of suggestion, manipulation—but businesses are constantly cooking up ways to influence your decision-making, restaurants included. In fact, the restaurant industry has its own special toolbox of psychological strategies called menu engineering.
Menu engineers study the visual and verbal psychology behind why people order certain items—and use that valuable information to design menus in a way that maximizes restaurant profits. Gregg Rapphas been engineering menus for 30 years and, as we explore the 10 menu design techniques below, we’ll draw on some of his expert insights and insider tips about the subject.