topic on exposure to media for women
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The data for India are from the 1992-1993 National Family Health Survey, in which 90,000 ever-married women aged 13-49 were interviewed. No husbands were included in the survey.
In 1992-1993, 32% of Indian women reported watching television at least once a week, 44% listened to radio and 43% had heard family planning messages on either radio or television. Exposure to media varied according to state of residence: The proportion of women exposed to television at least once a week ranged from 13% in Bihar to 83% in Delhi. Current contraceptive use was highest in Kerala (63%) and Delhi (60%), and lowest in Nagaland (13%) and Bihar (23%).
Table 1 indicates that in India overall, women exposed to television and family planning messages on television or radio were more likely than women without media exposure to approve of family planning (odds ratios, 1.2-1.9). Women's odds of discussing family planning with their husbands were elevated among those exposed to general television or radio programming or to family planning messages on either medium (1.1-1.3). Further, exposure to media influenced a woman's contraceptive behavior: Women who watched television, listened to the radio or heard family planning announcements on either medium were more likely than those who did not to have used a method at some time (1.1-1.5). Exposure to general radio programming and to family planning messages on radio or television was associated with intention to use a method in the future (1.1-1.5). Current method use was associated with exposure to television, to radio or to family planning messages on the radio (1.1-1.4).
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