Question

Touch metaphors are very efficient,why?​

Answer 1

Answer:

People presumably use metaphors because they help one to understand non-tangible concepts such as the self or its emotions (Lakoff & Johnson, 1999). ... If metaphoric thinking is functional, then people who use metaphors more often should be advantaged relative to their non-metaphorical counterparts.

Answer 2

Answer:

The success is big and failure is small metaphor can be seen as a sub-metaphor of an overarching good is big and bad is small metaphor that pervades our language. It has parallels in other sub-metaphors such as important is big and unimportant is small.

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