Trade discount defination
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A trade discount is an excellent way to attract a customer's attention, by offering more for less. Promotional sales, coupons, volume purchases and other strategies can attract new customers and motivate them to buy your products, creating the impression that they are getting the most out of their money.
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A trade discount is the amount by which a manufacturer reduces the retail price of a product when it sells to a reseller, rather than to the end customer. ... The trade discount may be stated as a specific dollar reduction from the retail price, or it may be a percentage discount.
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