treatment by doctor shows which characteristic of services
Answers
Answer:
. Perishability:
Service is highly perishable and time element has great significance in service marketing.
2. Fluctuating Demand:
Service demand has high degree of fluctuations. The changes in demand can be seasonal or by weeks, days or even hours.
. Intangibility:
Unlike product, service cannot be touched or sensed, tested or felt before they are availed.
4. Inseparability:
Personal service cannot be separated from the individual and some personalised services are created and consumed simultaneously.
5. Heterogeneity:
The features of service by a provider cannot be uniform or standardised. A Doctor can charge much higher fee to a rich client and take much low from a poor patient.
6. Pricing of Services:
Pricing decision about services are influenced by perishability, fluctuation in demand and inseparability. Quality of a service cannot be carefully standardised.
7. Service quality is not statistically measurable:
It is defined in form of reliability, responsiveness, empathy and assurance all of which are in control of employee’s direction interacting with customers.