Question

True or false? a customer's buying journey is ever-evolving. you should make updates as you learn more about your buyer persona

Answer 1

This is True.

REASONS :

1.) Customers will always want to get something worth their money and also specification. Just because he is your customer does not tie him up to buy your products even if they don't meet his specifications. This is why as a person should understand your buyer.

2.) Customers do not stick to one speciation for long. They go with what is trading and better than their previous specifications. That implies that simply because he is your customer, does not mean that he has to buy your goods even when they are out dated. This means that they go with the trend. It therefore implies that customer's buying journey is ever - evolving.

It is therefore important to learn and understand the personal of your buyer to maintain your buyer.