TRUE OR FALSE
producing product for customers residing in north india is an example of behavioral segmentation
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Answer:
true
Explanation:
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Explanation:
Behavioral segmentation divides consumers according to behavior patterns as they interact with a company. As the name suggests, this category of segmentation studies the behavioral traits of consumers — their knowledge of, attitude towards, use of, likes/dislikes of, or response to a product, service, promotion, or brand.
The objective of behavioral marketing is to:
Understand how to address the particular needs and desires of customer groups
Tailor your product or service to meet those needs and desires
Discover opportunities to optimize the buyer’s journey
Quantify their potential value to your business
Develop a smart marketing strategy to improve and expand your customer base
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