True or false? The buyer's journey is only used by your marketing team.
a. True
b. False next
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True. The buyers journey is used by your marketing team
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Answer:
The correct answer is true. The buyer's journey is only used by the marketing team.
Explanation:
The buyer's journey is considered to be an important framework for making several marketing strategies and thereby is studied well by the marketing team.
There are three steps involved in the buyer's journey: Awareness stage, consideration stage, and the decision stage. Being in the marketing team, one needs to personalise and modulate their sales strategies according to the buyer's journey.
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