two examples of an advocacy campaign
Answers
Example #1: Post it Forward
•The aim of launching “Post It Forward” was to break down silos of cyberbullying, body shaming, and issues related to sexuality.
Example #2: He for She
•UN women initiated the “He for She” campaign towards the advancement of gender equality. It seeks to actively involve men and boys in a movement against inequality originally conceived as a struggle for women by women.
Hope this helps!♡
Holaa❤️❤️
1) Hashtag Killer:
“Water is Life” launched the hashtag Killer campaign to bring clean drinking water to the world’s poorest populations. The organization took a popular tag, used every day across social media, and gave it an entirely new meaning.
The #Firstworldproblems meme is associated with tweets about trivial life burdens of people such as forgetting the last name of the maid while writing a cheque or leaving clothes in the washer for so long that it smells.
The campaign video features Haitians reciting a list of these “first world problem” tweets, with a series of personalized responses to console those who used the tag on Twitter. The aim was to generate donations to help third world countries.
2)Big Tobacco Be Like :
Truth launched the “Big Tobacco Be Like” campaign to dismantle delusions surrounding social smoking. The video demonstrates how every time an individual tries to rationalize social smoking, Big Tobacco gets paid. The campaign made use of the popular #BeLike meme with humorous spin-offs.
The campaign was led by vine and Instagram stars. 15-second vine-like vignettes showed smoker’s perception versus Big Tobacco’s reality.
Hope it helps