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West Coast Customs (abbreviated by the company[6] as WCC) is an automobile repair shop focusing on the customization of vehicles. It was started by co-founders Ryan Friedlinghaus and Quinton Dodson in 1994.[7] According to Friedlinghaus, he began the business with a $5000 loan from his grandfather,[8] but other sources claim that he raised the seed money for the business while working at his father's liquor store.[7] Owing to the patronage of celebrities such as Shaquille O'Neal, and Sean Combs,[7] along with appearances in the reality television programs Pimp My Ride and Street Customs, the company has gained a high degree of notoriety and has become a multimillion-dollar[5] business.
Besides celebrities, West Coast Customs has also created vehicles for global brands such as Virgin, Nintendo,[9] and Toyota. It is frequently cited in as one of the best custom car shops in the United States.[10][11][12] However, some customers have criticized the company for missing stated deadlines and quality control problems: in one instance, a fake muffler was installed (ostensibly to make the car's engine sound more powerful to viewers of Pimp My Ride) and the car's mechanics were in poor shape, leading the customer to sell the car;[13] in another instance, a car was delivered to a customer in an "undrivable" state due to wiring issues so severe that no part of the car requiring electricity worked (including the windshield wipers and instrument cluster).[14] While initially angry, after public backlash got WCC to address the issues, the second customer ultimately was satisfied with the vehicle.[15]
It has had some success franchising outside of the United States with open franchises in Dubai, United Arab Emirates,[16] St. Petersburg, Russia,[17] and Shanghai, China (as Chinese: 西海岸汽车定制).[18][19] Other franchises, however, such as the one in Berlin, Germany, closed shortly after opening due to becoming insolvent. After a long history of different locations within the U.S. state of California, its current flagship and largest facility of 60,000 square feet (5,600 m2)[20] is headquartered in Burbank, California.
In 2014, the United States Department of Labor (USDOL) assessed the company with a $174,400 fine, most of which went to paying back employees that the USDOL asserted were underpaid. The company paid the fine without a fight, and according to Daniel Pasquil, a USDOL director, is now in "full compliance".[21]