Question

types of advataisement and their slogans

Answer 1

1. McDonalds – “I’m Lovin’ It”

Simple, effective, and so successful, Justin Timberlake released it as a song.


The “I’m Lovin’ It” slogan is one of McDonalds’ most popular and long standing advertising straplines. It ties in really well with the company’s brand values, and sticks in peoples’ minds. Coupled with their signature advert style, this helps create a winning campaign every time.

2. KFC – “Finger Lickin’ Good”

Much like its Fast Food rival, KFC’s long standing advert slogan reflects the company’s values. “Finger Lickin’ Good” tells the audience that the chicken tastes great. This is exactly what you want from a fast food restaurant.

3. Subway – “Eat Fresh”

Subway has been really clever with its strapline. Fast food is notoriously bad for you, so in a bid to position themselves as more ‘healthy’, this tagline was born. The “Eat Fresh” slogan lets audiences know their sandwiches – and the fillings – are always fresh and freshly prepared. Coupled with the yellow and green branding, this was a really smart move.

4. Kit Kat – “Have a Break, Have a Kit Kat”

A lunch box favourite of kids (and Superdreamers!), the iconic Kit Kat slogan is one that has stood the test of time. Used in both printed and television adverts, the “Have a Break...” tagline reflects how quick and easy the wafer bar is to eat. It is simple, and easy to remember – much like the company’s red and white branding.