Question

Types of communication in extension education

Answer 1

Any act of communication, be it a speech at a public meeting, a written report, a radio broadcast or a question from a farmer, includes four important elements:

- the source, or where the information or idea comes from;
- the message, which is the information or idea that is communicated;
- the channel, which is the way the message is transmitted;
- the receiver, who is the person for whom the message is intended.

Any communicator must consider all four elements carefully, as they all contribute to effectiveness. In considering each of these elements, the questions that follow provide a useful check-list.