Question

types of customers in market assessment​

Answer 1

Answer:

Here are five sales-oriented types of customers you will encounter.

Potential customer – The Potential Paul. ...

New customer – New Neil. ...

Impulsive Customer – Impulsive Iggy. ...

Discount customer – Discount Dan. ...

Loyal customer – Loyal Larry.

Answer 2

Five Main Types of Customers

In the retail industry, customers can be segmented into five main types:

Loyal customers:

Customers that make up a minority of the customer base but generate a large portion of sales.

Impulse customers:

Customers that do not have a specific product in mind and purchase goods when it seems good at the time.

Discount customers:

Customers that shop frequently but base buying decisions primarily on markdowns.

Need-based customers:

Customers with the intention of buying a specific product.

Wandering customers:

Customers that are not sure of what they want to buy.