Types of market segmentation in tourism
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Geographic. Geographic market segmentation is done considering the factors such as tourists' place of origin. This factor is important as thetourists belonging to different places are brought up with different cultures and show different traits of behavior. It is the most basic type ofsegmentation.
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Geographic. Geographic market segmentation is done considering the factors such as tourists' place of origin. This factor is important as thetourists belonging to different places are brought up with different cultures and show different traits of behavior. It is the most basic type ofsegmentation.
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