Question

(u) both (i) and (ii)
(iv) neither (1) nor (ii)
(12 Marks)
2. Read the passage given below and answer the questions that follow:
1. Advertising was initially meant to make people aware of the goods available in the market. It was as
years, advertising has evolved into a major industry that beyond informing to persuading and influencing It
simple as announcing what you have in your store or the services you offer in your premises. Over the
2. Advertising has become a type of culture with ardent followers. In the process, it attracts enviable
attention from manufacturers and service providers who fancy an edge over their competitors.
Unfortunately, in keeping with the ever-increasing demands of the manufacturers, the advertisers have
resulted to creating unnecessary wants and excess consumption in most of us. This is a craving for harmful
is a form of brainwashing consumers.
products that we are better off without. It preys on our minds rendering us completely irrational. The
billboards (hoardings), television and radio advertisements target us from a very early age, forming our view
of the world as we grow. into adults. The buzzwords in advertising are, you are cool and sophisticated, if
you use this or that product.
3. The notion that the media is primarily in place to give us news is not very true. If the truth may be told,
the media is there to gather enough audience, package them into a pricey commodity and sell it to the
advertisers. The advertisers, on the other hand, are always on the lookout for a target audience to persuade
them that this product of service is better than that of the competitor.
4. Advertising does influence people. Most of the advertisements are filled with images that equate
emotional well-being with material acquisition and associate independence and leisure with consumption of
alcohol. Advertising also makes people lavish their on products rather than real people, thereby destroying
human relationships. We have become trapped in the web of advertising where products like brands of beer
and cigarette take over our minds, doing away with our core family values.
5. When you look critically at most of the advertisements on the television, you will discover how
persuasive the advertisers are in deciding for us what, when, how much and why to buy. But most people
think that they are not influenced by advertisements. This is precisely what the advertisers want us to think,
that in the end the people decide'. If you think deeply, nobody in this profit-minded sense will pay so much
money to make a thirty second advertisement, which might not be seen by a hundred people, leave alone
convince them to buy. How we strike a healthy balance between the two will definitely have a direct bearing
on the future of our country,
2.1. On the basis of your reading of the passage, answer the following questions in about 30-40 words
each.
(2x4-8)
(
?
(b) How do advertisements make us irrational?
(c) How does advertising affect us?
(d) What do you discover when you look at advertisement critically?​

Answer 1

Answer:

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