Under __________ media scheduling strategy, advertiser starts on a lower scale and gradually increases as the season peaks *
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MEDIA SCHEDULING STRATEGIES
Under teaser step-up media scheduling strategy, advertiser starts on a lower scale and gradually increases as the season peaks.
GETTING TO KNOW MORE ABOUT MEDIA SCHEDULING STRATEGIES:
* When the season begins, this method begins with a small scale of advertising. As the season progresses, so does advertising, which gradually grows until it reaches its climax.
* For example, as the summer season begins, advertising for items such as air conditioning, fans, and air coolers begins on a small scale. As the season progresses, advertising gradually increases until it reaches its peak.
* The pattern of timing of an advertisement is shown as plots on a flowchart on an annual basis in media scheduling. The three most prevalent scheduling models are continuity, fighting, and pulsating.