Under product mix, the entrepreneur works out the set of all product lines and items. Why is it done?
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it it done so that the product can be sold at higher costs
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Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. For example, your company may sell multiple lines of products. Your product lines may be fairly similar, such as dish washing liquid and bar soap, which are both used for cleaning and use similar technologies. Or your product lines may be vastly different, such as diapers and razors.
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