Question

Under the elaboration likelihood model, a firm should only use central routing in their marketing messaging if customers have:

Answer 1

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Under the Elaboration Likelihood Model, a firm should only use central routing in their marketing messaging if customers have: "You should use this product." If a company has used a celebrity endorsement in an "imperative mode," what message is the celebrity conveying? Jane goes to buy a laptop.

Answer 2

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Under the Elaboration Likelihood Model, a firm should only use central routing in their marketing messaging if customers have: "You should use this product." If a company has used a celebrity endorsement in an "imperative mode," what message is the celebrity conveying? Jane goes to buy a laptop.