Under what category does multicultural marketing comes
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"Ethnic market" refers to cultures other than the majority culture in a company's home area. Multicultural marketing strategies involve recognising a culture's traditions, beliefs, values, norms, language, and religion—and applying those aspects to market to that culture's needs.
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- ᴍᴜʟᴛɪᴄᴜʟᴛᴜʀᴀʟ ᴍᴀʀᴋᴇᴛɪɴɢ ɪs ᴀɪᴍᴇᴅ ᴀᴛ ᴅɪғғᴇʀᴇɴᴛ ᴄᴜʟᴛᴜʀᴀʟ ᴀᴜᴅɪᴇɴᴄᴇs. ɪᴛ ɪs ᴛʏᴘɪᴄᴀʟʟʏ ʙᴜɪʟᴛ ᴀʀᴏᴜɴᴅ ᴀ sᴘᴇᴄɪғɪᴄ ᴇᴛʜɴɪᴄ ɢʀᴏᴜᴘ's ᴄᴜʟᴛᴜʀᴀʟ ᴛʀᴀɪᴛs (ᴇ.ɢ. ᴛʜᴇɪʀ ᴛʀᴀᴅɪᴛɪᴏɴs, ᴄᴜsᴛᴏᴍs ᴀɴᴅ ᴄᴇʟᴇʙʀᴀᴛɪᴏɴs)
ʜøᴘᴇ ᴛʜɪs ʜᴇʟᴘs ʏᴏᴜ❤
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