Under which method of data collection personal bias is possible
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Stratified sampling.....
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Under the method of sampling personal bias takes place.
- Quota sampling represent a method of non-probability sampling, where sample involving individuals representing a population is generated by researchers. The entire population can be generalised by these selected samples.
- Uncontrolled quota sampling does not place any limits on the choice of samples by the independent researcher. Here, at will, the researcher selects sample participants.
- If the sample has been unselected by means of random selection, it is difficult to determine a potential sampling error.
- The conscious choice of units to be properly used in the extensive survey can also be based on ease of access and cost considerations, resulting in bias.
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