United colours of Benetton store utilises _____________layout.
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IntroductionUnited Colours of Benetton is known to be Europe’s leading clothing manufacturer. Founded in 1960, the Benetton family began their business with Luciano selling a small collection of his hand-made sweaters. Soon after, along with his brothers and sister he opened the first ‘Benetton Groups’ retail store in Belluno, Italy. Over the years, Benetton has successfully established over 6500 sales outlets around the world. The slogan ‘United Colours of Benetton’ became so successful that later it was officially made the trademark of the company. Additionally, it has set up a communications research centre named ‘Fabrica’ and ‘Colors’ magazine about the rest of the world. Annually, Benetton generates revenue of 2 billion Euros. The company is headquartered at Villa Minelli in Ponzo. Fabrica is a communications and design research centre based in Treviso. The centre offers a one year scholarship to young people from around the world to join a group of highly diverse scholars.