Question

Uploaded ads give advertisers access to more inventory than responsive display ads.

Answer 1

Uploaded ads give advertisers access to more inventory than responsive display ads.

True or False

ANSWER: False

Explanation:

Uploaded Ads

• Uploaded ads are generated using a program like Google Web Designer outside Google Ads and can be downloaded as an open source. Google Announcements Zip, GIF, JPG, or PNG. You can monitor the artistic elements of your display network campaigns by designing and uploading your own image advertising. You have complete control of the design elements for your display network campaigns while creating and uploading your own image advertising.
• You have full control over how your ads appear when you create your own ads in Google Web Designer. You can use templates to design these advertisements yourself and determine how to blend the various images, text and logos. These advertising can be connected to a feed for dynamic remarketing. Uploaded HTML5 ads can also be modified by defining the way you want the Google Display Network to resize your ads..

Responsive Ads

• Responsive display ads replace responsive advertising as a Display Network default ad form. They can be used for both regular display and smart display campaigns. Upload your asset (images, headlines, logos, videos and descriptions) to create a sensitive show advertising and Google automatically generates ads on Google Show Network.
• Responsive ads change their scale, look and shape automatically to match current ad spaces. A single receptive advertisement will appear in one position as a small text ad and in another as a large image ad.
• Advertisers enter their assets to create their advertisements (such as headlines, videos, logos, and other descriptions). Then Google Advertising generates the advertisements that people see automatically.
• The response ads match virtually any ad space in the Display Network. They can be tailored to suit the tone and feel of the sites on which they are displayed.
• As responsive display ads are eligible for more inventory, advertisers also see higher display and spend numbers through responsive display advertising, hence they have been running them in conjunction with along with conventional ad forms. They also also see higher click rate (CTR), since Google generates ads with click rate generation in general.
• "Inventory" includes Banner ad spaces, text and native advertising. Google truncates text, scales pictures in real time and selects various text combinations to offer customized GDN advertisements