Question

User segments can be created based on _________

Answer 1

Database. Hope this answer will help you

Answer 2

Database. Once you create a new segment, it can be filtered for users by different targets.

We can start with one of our non-conventional targets like the app version or user device.

We can also use our own database to create flexible and custom made targets.

A smart marketing campaign will need sophisticated segmentation.

We know how important specificity and flexibility are in user segmentation so we let clients use custom targets on all their segments.