uses of mass media in adult and continuing education
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Answer:
Investment in adult education through the mass media will enhance its effective delivery (Kigoni, 2011). ... Mass-media has varieties of organs which include: radio, television, cinema, newspapers and Information Communication Technology (ICT) which has become very vital instrument to the modern social process
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Answer:The first is that the sustainability of all media is directly relative to the quality of their content. A no-brainer I would say.
But just what is quality content? In my opinion it is nothing less than concise and accurate information that consumers want.
It also seems logical that revenue generation is not going to be as simple as ‘paywall or not to pay wall’.
In order to encourage brand loyalty among consumers, media will have to continue to provide free access to a certain amount of useful information. And then to charge users for in-depth information and interactivity. But the advertising model I have outlined below might well absorb these charges.
And of course by information, one cannot just think ‘news’. While this will remain an important component of an overall information package, mass media will have to start providing quality ‘how to’ content and some form of interactivity for those users who require help or assistance with all manner of issues from how to lose weight to how to fill in tax and visa application forms.
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