Using the information from your personal development plan, present on some strategies you will use to ensure you stay up to date with the hospitality and events industry.
Answers
2. Collecting data to improve customer experience :
Another trend that future leaders of the hospitality industry must look out for is the use of advanced analytics, revenue management systems and customer segmentation, to increase loyalty. Customer loyalty programs have been around for years and while they are very useful in order to attract and retain clients, these programs need to evolve. As mentioned by Ernst & Young in Global Hospitality Insights: Top 10 Thoughts for 2016, by using these data-collectors, “organizations have the ability to constantly surprise and delight customers by delivering unexpected rewards to them (e.g., upgrades, refreshments, entertainment and unique experiences).”
3 . Taking sustainability into consideration :
As sustainability is now a global matter, the hospitality industry needs to identify ways to comply with regulations and place this core subject at the heart of its strategies. While hotel groups such as Marriot, Hilton or AccorHotels aim to reduce their environmental impact, economic and social dimensions also come into play. Arturo Cuenllas, Founder of Conscious Hospitality, a hospitality educational consultancy in management, leadership and sustainability claims that “sustainability must be definitively seen as a new quality management dimension, a source of innovation and as a new paradigm for the twenty-first century, though it still needs to keep up with other strategic variables such as providing memorable experiences, offering a good product and an outstanding service. And, of course, sustainability still needs to fulfil the classic economic axiom: to offer great value for money.”