USP copy writing mens
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Unique Selling Perspective
USP stands for Unique Selling Perspective (or Unique Selling Point, depending on who you ask) and it's the one-or-two-sentence statement of what makes a product completely (and compellingly) different from its competition.
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Explanation:
USP stands for Unique Selling Perspective (or Unique Selling Point, depending on who you ask) and it's the one-or-two-sentence statement of what makes a product completely (and compellingly) different from its competition
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