(v) Coordination the top
4. Smita Rai is the director of Namchi Designer Candles, which has 100 per cent women as employees,
They also produce varieties of candles. During Diwali, they produce customized candles meant for
the occasion. Smita plans her dewali collection in the month of June itself. She has to then ensure the
there is adequate workforce and continuously monitor whether production is proceeding according
to plans. Her marketing department also has to be briefed in time to prepare their promotional and
advertising campaigns.
Ar Namchi Designer Candles, the production and sales department coordinate their work, so that
production takes place according to the demand in the market.
The purchase. production and sales departmental efforts have to be coordinated by Smita for achieving
organisational objectives harmoniously. The purchase department is responsible for procuring fabric,
This then become the basis of the activities of the production department and finally ule can take
place. If fabric purchased is of an inferior quality or is not according to the specifications of the
production department, further sales will also also decidine
Identify and explain by quoting lines from the above the three characteristic of coordination.
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thanxforfreepoints. c.. b..
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