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When it comes to product innovation and development, or process refinement and improvement, the role of the R and D department is critical.
Other departments, such as sales and marketing, might be more outwardly facing, but while Research & Development is separate from these, it has functions that are closely related.
R&D is the means for companies to achieve future growth and maintain their relevance in their chosen market. It involves spending resources on investigation and testing to develop new products or new ways of doing things. It also supports the enhancement of existing products or processes.
The name, research and development, may suggest high-tech, or the pharmaceutical sector, but in fact R&D is applicable to a wide range of industries. For example, many consumer appliances will go through rigorous R&D processes, either to develop new versions of products or improve current designs.
Underpinning this kind of activity are various key functions which together define the role of the R&D department.
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