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Water is the foundation of all life, and yet global supplies of fresh water are being used up at an alarming rate. The fashion industry relies heavily on water for its own survival. From the irrigation of cotton crops at one end of the supply chain to the domestic washing of clothes at the other, fashion is a thirsty business.
Water usage in the fashion industry
The fashion industry is the third largest user of water globally (after oil and paper). In a world in which around 2 billion people are already living in water-stressed1 areas, there’s an important role for fashion, fibre and textile manufacturing to play in minimising water use in the production of their garments.
It’s estimated that the fashion industry currently uses around 79 billion cubic metres of water per year2, which is 2 per cent of all freshwater extraction globally, and represents more than one tenth of the water used by all types of industry3. On current trends, this amount is set to double by 2030.
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