Value Pricing means ...........
(A) Prices set to 'penetrate the market'
(B) High price, Low volumes
(C) price are vert high at the start
(D) price set in accordance with customer perceptions about the value of the product/service
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Answer:
option D is correct answer
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Answer:
Value pricing is customer-focused pricing, meaning companies base their pricing on how much the customer believes a product is worth. Value-based pricing is different than "cost-plus" pricing, which factors the costs of production into the pricing calculation.
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