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What are the chief sources of advertisements?
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1.through media
2.through newspapers
3.through pamplets
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domestic news revenue is derived from advertising. That amounts to roughly $43 billion of the $63 billion accounted for in this report, according to the most recent annual figures.2
Legacy media, which for much of the 20th century were the de facto way for advertisers to reach consumers, still command the majority of ad dollars.
Daily newspaper advertising—print and digital combined—represents more than half (58%) of all the known advertising revenue tied to journalism, about $25.2 billion according to the Newspaper Association of America (2012 figures).3 Still, the total is only about half of what it was in 2005, when advertising dollars peaked for the newspaper industry at $49 billion (and 82% of total newspaper revenue).
Nearly a third of the total advertising revenue tied to journalism comes from television. Revenues generated by news programming on cable and broadcast, including national and local network affiliates, and their websites, now total roughly $12.8 billion annually with more than two-thirds coming from local TV. That represents 30% of the total news-related ad revenue identified by Pew Research analysts, and includes estimates for digital revenue tied to the legacy product.
Legacy media, which for much of the 20th century were the de facto way for advertisers to reach consumers, still command the majority of ad dollars.
Daily newspaper advertising—print and digital combined—represents more than half (58%) of all the known advertising revenue tied to journalism, about $25.2 billion according to the Newspaper Association of America (2012 figures).3 Still, the total is only about half of what it was in 2005, when advertising dollars peaked for the newspaper industry at $49 billion (and 82% of total newspaper revenue).
Nearly a third of the total advertising revenue tied to journalism comes from television. Revenues generated by news programming on cable and broadcast, including national and local network affiliates, and their websites, now total roughly $12.8 billion annually with more than two-thirds coming from local TV. That represents 30% of the total news-related ad revenue identified by Pew Research analysts, and includes estimates for digital revenue tied to the legacy product.
himanshusingh52:
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