Vigyapan on patanjali product
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NEW DELHI: Baba Ramdev’s Patanjali Ayurved’s advertising aggression seems relentless. The Haridwar firm, the third largest TV advertiser in 2016, according to Broadcast Audience Research Council of India (BARC India), has ramped up TV advertising by 34% in the first 23 weeks of 2017 against a year ago.
In the first 23 weeks of 2017 (till June 9) the total ad insertions — number of times a TV commercial is telecast on different channels across the country — by Patanjali were 5,72,383 against 4,25,727 in the same period in 2016, showed BARC data.
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While Patanjali is still far behind FMCG behemoths Hindustan Unilever and Procter & Gamble in terms of TV advertising, the gap is narrowing. For instance, P&G had 230994 more ad insertions than Patanjali in first 23 weeks last year compared to 182782 this year. P&G had 755165 this year until June, according to BARC data.
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Among the top five products which the company has been advertising are its toothpaste Dant Kanti, soap aloe vera gel and herbal washing powder. This is different from last year when they focussed more on atta noodles, biscuit, ghee, honey and toothpaste.
(Catch all the Business News, Breaking News Events and Latest News Updates on The Economic Times.)
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