voice of the customer (VOC) is collected
(1) To ensure that the customer sound nice.
(2) To improve project team competencies.
(3) To resolve the conflicts between the customer and project team.
(4) To define requirements.
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I think it will be 1
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Voice of the Customer (VoC) is a research method that's used to collect customer feedback. A VoC program can help you capture how your customers feel about your business, product, or service, giving you insights that can help you create a stronger customer experience.
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