Volks Wagen a famous car manufacturing company decided to call back some of its
models due to poor pollution standards. By doing so they upheld one of the objectives of
management. Briefly explain the objectives of management in the light of the above action
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Volks Wagen a famous car manufacturing company decided to call back some of its models due to poor pollution standards. By doing so they upheld one of the objectives of management. Briefly explain the objectives of management in the light of the above action 1932–1938: People's Car project
Model of Porsche Type 12 (Zündapp), Museum of Industrial Culture, Nuremberg
Volkswagen was established in 1937 by the German Labour Front (Deutsche Arbeitsfront) in Berlin.[7] In the early 1930s, cars were a luxury – most Germans could afford nothing more elaborate than a motorcycle. Only one German out of 50 owned a car. Seeking a potential new market, some car makers began independent "people's car" projects – the Mercedes 170H, Adler AutoBahn, Steyr 55, and Hanomag 1.3L, among others.
The trend was not new, as Béla Barényi is credited with having conceived the basic design in the mid-1920s. Josef Ganz developed the Standard Superior (going as far as advertising it as the "German Volkswagen"). In Germany, the company Hanomag mass-produced the 2/10 PS "Kommissbrot", a small, cheap rear-engined car, from 1925 to 1928.[8] Also, in Czechoslovakia, the Hans Ledwinka's penned Tatra T77, a very popular car amongst the German elite, was becoming smaller and more affordable at each revision. Ferdinand Porsche, a well-known designer for high-end vehicles and race cars, had been trying for years to get a manufacturer interested in a small car suitable for a family. He built a car named the "Volksauto" from the ground up in 1933, using many popular ideas and several of his own, putting together a car with an air-cooled rear engine, torsion bar suspension, and a "beetle" shape, the front hood rounded for better aerodynamics (necessary as it had a small engine).[9]
VW logo during the 1930s, initials surrounded by a stylized cogwheel and a spinning propeller that looked like a swastika[10]
In 1934, with many of the above projects still in development or early stages of production, Adolf Hitler became involved, ordering the production of a basic vehicle capable of transporting two adults and three children at 100 km/h (62 mph). He wanted all German citizens to have access to cars.[9] The "People's Car" would be available to citizens of the Third Reich through a savings plan at 990 Reichsmarks (US$396 in 1938 dollars)—about the price of a small motorcycle (the average income being around 32 RM a week).[11][12]
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