We all are consumers and we consume different things on
daily basis. Think of a recent purchase that you have made and explain the
process of consumer decision making that you went through with the help of
that example.
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We buy groceries because without food in the house, we’ll be hungry. We buy new clothes because we’ll be cold, or we feel like everyone else has the latest handbag of the season, and we don’t want to be left out.
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