Question

We designed this advertising campaign to attract a younger customer base
convert into passive voice

Answer 1

Required answer:

• Active voice - We designed this advertising campaign to attract a younger customer base.
• Passive voice - This advertising campaign was designed by us to attract a younger customer base.

Explanation:

The given sentence has to be changed to passive voice. First of all, let's understand the concept! Here, the concept of the question is "Voices - Active and Passive". ‎In English Grammar, there are two types of voices, namely, active voice and passive voice. Let's know what are they!

$\red\bigstar$ Active voice: A sentence is said to be in active voice if it's subject performs the action to its object.

• Structure – Subject + Verb + Object
• Example – My mother taught this chapter.

$\red\bigstar$ Passive voice: The sentences where its subject receives the action from the object are said to be in passive voice.

• Structure – Object + Helping verb + Verb 3 + by + Subject
• Example – This chapter was taught by my mother.

Now we know what the topic is about. So let's know about the common rules to change the voice of a sentence!

Have a look at the structure of active voice mentioned above. It only consists of three components, i.e, subject, verb and object. To change a sentence with this structure to passive voice:

1. The places of subject and the object must be interchanged with each other, while interchanging, pronominal changes also takes place, in a way that the subject pronoun changes to object pronoun.
2. Then a suitable helping verb/ auxiliary verb have to be inserted according to the tense of the sentence.
3. The form of the verb has to be changed to the third form, i.e, to the past participle form.
4. The preposition "by" has to be inserted before the subject.

And by applying these rules, we have changed the given sentence to passive voice.

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Answer 2

Answer:

Here's Your Answer

Explanation:

Passive Voice - This advertising base was designed to attract a younger customer base (by us).

>In a sentence using passive voice, the subject is acted upon; he or she receives the action expressed by the verb.

>The agent performing the action may appear in a "by the..." phrase or may be omitted.

>To identify passive voice, look at what happened and look at who was responsible for doing it.