WEGMANS FOOD MARKETS
Wegmans Food Markets, Inc., is one of the premier grocery chains in the United States.
Headquartered in Rochester, NY, Wegmans operates over 70 stores. The company employs over
23,000 people, and has annual sales of over Rs. 2.0 billion.
Wegmans has a strong reputation for offering its customers high product quality and excellent
service. Through a combination of market research, trial and error, and listening to its customers,
Wegmans has evolved into a very successful organization. In fact, Wegmans is so good at what
it does that grocery chains all over the country send representatives to Wegmans for a firsthand
look at operations.
SUPERSTORES
Many of the company’s stores are giant 100,000 square foot superstores, double or triple the size
of average supermarkets. A superstore typically employs from 500 to 600 people.
Individual stores differ somewhat in terms of actual size and some special features. Aside
from the features normally found in supermarkets, they generally have a large bakery Section
(each store bakes its own bread, rolls, cakes, pies, and pastries), and extra large produce
sections. They also offer film processing a complete pharmacy, a card shop and video rentals.
In-store floral shops range in size up to 800 square feet of space, and offer a wide variety of
fresh-cut flowers, flower arrangements, varies and plants. In-store card shops covers over 1000
square feet of floor of floor space. The bulk foods department provides customers with the
opportunity to select what quantities they desire from a vast array of foodstuffs and some
nonfood items.
Each store is a little different. Among the special features in some stores are a dry cleaning
department, a wokery, and a salad bar. Some feature a Market Cafe that has different food
stations, each devoted to preparing and serving a certain type of food. For example, one station
has pizza and other Italian specialties, and another oriental food. There are also being a sandwich
bar, a salad bar and a dessert station. Customers often wander among stations as they decide
Answers
Answer :
Wegmans Food Markets, Inc. is a successful grocery chain in the United States, known for offering high product quality and excellent service, with over 70 stores, annual sales of over Rs. 2.0 billion and many of its stores are giant 100,000 square foot superstores, typically employing from 500 to 600 people and offering a wide variety of services and special features.
Explanation :
Wegmans Food Markets, Inc. is a well-known and successful grocery chain in the United States. Headquartered in Rochester, NY, the company operates over 70 stores, employs over 23,000 people, and has annual sales of over Rs. 2.0 billion. Wegmans has built a strong reputation for offering high product quality and excellent service to its customers. This is achieved through a combination of market research, trial and error, and listening to customers' feedback. Many of the company's stores are giant 100,000 square foot superstores, which are double or triple the size of average supermarkets. These stores typically employ from 500 to 600 people. Each store offers a unique shopping experience with different features such as a large bakery section, extra large produce sections, film processing, complete pharmacy, card shop, and video rentals. In-store floral shops, card shops, bulk foods department, dry cleaning department, wokery, salad bar, and Market Cafe with different food stations are some of the special features offered in some of the stores. These features and the variety of products and services on offer, attract customers from all over the country to visit Wegmans for a firsthand look at their operations.
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